A medicinal plant in the mint family used in ancient therapies and scientifically proven to demonstrate wound healing effects by aiding cellular reparation. Rich in antioxidants and anti-inflammatory agents, White Horehound inhibits immunological responses to reduce redness and swelling, while also neutralizes reactive oxygen species at sites of damage to prevent them from further inflicting injury to the skin.

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Its major medicinal benefit is attributed to a substance called marrubiin, while phenolic constituents activate collagen regeneration and antibacterial components help combat both gram positive and negative bacteria. It is natural and useful ingredient for soothing sensitivity, calming irritation, as well as improving acne condition.

Although the ingredient is generally not differentiated by derivatives or variations, amino acids, polysaccharides and tannins are major constituents of buds, flowers and fruits, while high amounts of phenols and flavonoids are mainly localized in leaves.

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Therefore, to provide a wide spectrum of plant nutrients to the skin, a whole plant extract is preferred over extraction of a specified region of the plant. Also, since polyphenols are heat sensitive, the extraction method - especially one that does not involve high temperature - is also important when considering the bioactivity and efficacy of the ingredient.

Hyaluronic Acid

a skin soothing and hydrating ingredient suitable for all skin types and especially beneficial to calm sensitive and irritated skin. Works in synergy with White Horehound to minimize symptoms of inflammation such as redness and dryness by reducing trans-epidermal water loss – a culprit that leads to sensitivity.

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Green Tea Extract

rich in potent antioxidants such as polyphenols and methylxanthines. Works in complementary ways with White Horehound to combat skin damaging free radicals.

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Suncare and acne products

with its skin repairing, cooling, and anti-inflammatory actions, White Horehound is a preferred ingredient to formulate into suncare, acne, and sensitivity products to alleviate heat damage by UV, as well as alleviate redness and irritation from acne