Replaces synthetic film forming agents such as polyvinylpyrrolidone (PVP), acrylates, acrylamides and copolymers, which can be potentially harmful when they are not formulated to avoid irritation. Derived from non-renewable sources and are not readily biodegradable.

Originally derived from cellulose of plants and vegetables, this ingredient is also modified to render it suitable to maintain the integrity of skincare formulations within shelf life. It thickens and stabilizes skin care products, while forming a breathable film on the skin surface which contracts upon cooling, producing an instant skin texture refining effect. It also has great water binding properties and draws moisture to skin surface for better skin hydration.